Acquisitions

One of the biggest tech companies in the world, California based Google is buying anti-piracy software firm Widevine. The company has reported this news on its official blog past days. Widevine will extend already huge Google portfolio in online video services, Seattle based company has been developing digital-rights management software and counts more than 250 million Web-connected Tvs and other devices. Software protects video content from unauthorized use, but so far no more details has been known. Google didn't even specify the price for an acquisition, but it raised about $65 million from its investors including Cisco Systems. Although Google is „excited“ t! o include Widevine into its portfolio, it failed in another possible contract. Chicago-based Internet company Groupon Inc has rejected Google's offer for takeover. Google was willing to pay between $5 to 6 billion for Groupon that was valuated for about $1.35 billion in April 2010. Despite the fact Google wanted to pay several times more, Groupon decided to remain independent and do its business without any interferences. Groupon has been very successful company with unique business model based on deal-of-the-day marketing product. Groupon combines local sellers and vendors with internet users who sign down for a discount and wait. If there is enough of potential deal seekers, the deal (means discount) will be available for all who have signed. The discounts are quite massive offering between 50 up to 90 percent reductions. Although Groupon has been growing extremely well in last years, its business strategy is easy to copy and it recent years perhaps hundreds of companies! have appeared using the same model. This situation makes Goog! le's dem and even more interesting, because Google has its own capacity to create rival countercompany or just buy another successful deal-of-the day business.

related story (sgx18728): http://news.yahoo.com/s/nm/20101204/tc_nm/us_google_widevine...

by Milota Sidorova for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital content through proprietary interface coupled with free phone calls. Cantell TV! is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.