Acquisitions

Now that Rupert Murdoch has finally managed to acquire Dow Jones for $5.6 billion we should expect very interesting things to happen. Or at least some things should happen... How will the Wall Street Journal change and most importantly how will it adapt to the media and entertainment empire, News Corp? I don't think we can expect a more entertaining influential chronicler of the American economy though. At least I hope not. We should think about this deal in terms of great advantages for the journal. It will have access to News Corp's huge global operations and this will only make the Wall Street Journal more successful and more effective globally. To expand in Europe and Asia the journal will have to reach out to News Corp's pockets. I wouldn't want to see some sort of malicious association between MySpace and WSJ though. I know MySpace is extremely powerful globally but...thinking of it having something to do with a respectable journal makes me nausea. They could use some of News Corp's money to improve their European Web site. It isn't very attractive when you look at the main page and you see big red letters asking you to subscribe...it doesn't look serious. It just looks like "Give us your money". No matter the quality of a publication it's not a very good image tool to start your relationship with your readers(then customers...) by talking about money from the beginning.

by Ana Maria Ciobanu for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models