Acquisitions

The world's leading video game publishers are about to unite in a single company. According to the computer magazine Game Developer's chart of 20 video game publishers published every year, which is an evaluation of several factors, such as revenue, number of titles, reputation and other factors, Activision ranks the third in this chart, whereas the company that intends to buy the 52 per cent share of it & Vivendi Games & ranks 13th. (http://www.gdmag.com/archive/oct07.htm). Why would a third want to join in with the thirteenth, is the question here? Possibly to beat the competitors & the largest and most powerful game publisher these days Electronic Arts (which, by the way ranked second in the aforementioned chart of the Game Developer). The representatives said the joined company would have revenue of $ 3.8 billion this year, while Electronic Arts will have a revenue of "only" $ 3.1 billion this year. (http://www.iht.com/articles/2007/12/02/technology/acti03.php#end_main). Another strong reason and argument for Activision to settle for the business is to move towards the online game market, since Vivendi specializes in multiplayer online games like World of Warcraft. In fact, Activision felt they needed an outside element for getting into the area of internet "to address the industry", as said by Robert Kotick, the chairman and chief executive of Activision (http://www.iht.com/articles/2007/12/02/technology/acti03.php#end_main).

related story: http://news.yahoo.com/s/ap/20071202/ap_on_bi_ge/vivendi_activision;_ylt=AhARGQtO.G.BvvhPPBI4bwus0NUE

by Barbora Kasparova for PocketNews (http://pocketnews.tv)

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Edited by Zuzana Tylkova

Labels: Acquisitions, CantellTV, Chris Cantell, Christopher Cantell, digital broadcasting, SigEx Foundry, SigEx Telecom