Monday, March 3, 2008

 

The future of TV Guide magazine
by Petra Calovkova


TV Guide magazine is decreasingly profitable on the market in recent period. It is 54-years old magazine which is loosing readers and also money, because it is not able to adjust to new requirements, especially technological. Nowadays, people have usually no problem with access to Internet and so they find all the information about TV program there, when they need it and practically for free. Therefore TV Guide magazine started to concentrate more on writing about the people and characters from movies, serials and shows. That was surely a good step, but still not enough to ensure a position on a market which would be sufficient. Macrovision, which is a company providing copy protection, digital rights management, electronic licensing and software asset management technologies, is interested in buying TV Guide. Macrovision is planning a project of combining those companies and therefore its customers will be able to find out information about TV shows, have their space for photos, music library, and generally access to entertainment through different electronic devices. The price which offered is $2.8 billion. But it is still not clear what will happened if Macrovision buys TV Guide, nor weather it will actually be sold.
by Petra Calovkova
for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited By Zuzana Tylkova

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