Monday, August 25, 2008
InBev snags Anheuser-Busch and its marketing clout
by Paulina Neshybova
InBev SA has a plan to buy Anheuser-Busch, a company owning such big brands as Budweiser and Bud Light. It hopes to get to the global market and conquer the big brands as are Coca-Cola or Pepsi.
They are really trying not to spend a cent without any reason, therefore their managers are supposed to justify everything they spent. InBev also expects that because of their sharp eye on their finances, and better managing they will wring out $1.5 billion in annual savings.
They are trying to become the world´s biggest brewer and by buying the company Anheuser-Busch, their effort has a bigger chance. Under them rose such brands as Stella Artois, Beck's and Bass and with the help of Budweiser they will reach probably the half of the Amercan´s beer market and maybe fifth of that one in China.
InBev Chief Executive Carlos Brito said, that selling Budweiser into rising markets as are those in Brazil or China was the most important part of this deal. He also said, that their brand is so good for consumers for several reasons. Their strategy is not only to care about quality, or the product iteslf, which should be a matter of course in every beer company, but also their interest is in the heritage and the good breweries, too. Therefore they spent a lof of money on marketing, mainly sports marketing, for example last year it was $378 million, which is more than spent their rivals Miller Brewing Co. and Molson Coors Brewing Co. InBev is trying to become more of a marketing-based culture. However, they hope they will not have problems pushing their beer overseas. Everyone knows that Amercia is not well- known for their breweries.
PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.<br><br><font size=2>These news are original content from young talents around the world and are selected for you by Chris Cantell.</font><br>
posted by Lucia Adamova
They are really trying not to spend a cent without any reason, therefore their managers are supposed to justify everything they spent. InBev also expects that because of their sharp eye on their finances, and better managing they will wring out $1.5 billion in annual savings.
They are trying to become the world´s biggest brewer and by buying the company Anheuser-Busch, their effort has a bigger chance. Under them rose such brands as Stella Artois, Beck's and Bass and with the help of Budweiser they will reach probably the half of the Amercan´s beer market and maybe fifth of that one in China.
InBev Chief Executive Carlos Brito said, that selling Budweiser into rising markets as are those in Brazil or China was the most important part of this deal. He also said, that their brand is so good for consumers for several reasons. Their strategy is not only to care about quality, or the product iteslf, which should be a matter of course in every beer company, but also their interest is in the heritage and the good breweries, too. Therefore they spent a lof of money on marketing, mainly sports marketing, for example last year it was $378 million, which is more than spent their rivals Miller Brewing Co. and Molson Coors Brewing Co. InBev is trying to become more of a marketing-based culture. However, they hope they will not have problems pushing their beer overseas. Everyone knows that Amercia is not well- known for their breweries.
| by Paulina Neshybova for PocketNews (http://pocketnews.tv) |
PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.<br><br><font size=2>These news are original content from young talents around the world and are selected for you by Chris Cantell.</font><br>
posted by Lucia Adamova
Labels: Acquisitions, CantellTV, Chris Cantell, Christopher Cantell, digital broadcasting, SigEx Foundry, SigEx Telecom
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